It’s been a long time comin’, but break out the champagne—we have arrived. As a new player in the hair care arena, we’re hopeful that we can do some real good. We’ve been working really hard to ensure DANU hair care products fit some truly defining characteristics in order to meet our (and ultimately your) satisfaction.

For one, unlike a ton of other leading products out there (and we know because we have been in the salon biz for a decade or more) we’ve put a lot of thought into personal and ecological safety. The salon industry can be a caustic trade replete with chemical-heavy solutions, dyes and other nasty stuff that goes in your hair and also runs down the drain. DANU hair care products have been specially formulated AROUND all that stuff and we worked tirelessly to find natural substitutes to do the same job that harmful chemicals once did. As a bonus, the end products resulted in sulfate-free, paraben-free and dye-free shampoos, conditioners and extras that performed (according to our trials) better than peoples’ favorite products. I don’t know about you, but for a first try, that’s not too shabby.

As mothers ourselves (happy Mothers Day), we also paid special attention to how DANU hair care products fit your lifestyle. We figured that, even if you’re not a mom, gals these days are running around and doing a ton of stuff that leaves little time for them all too often. But you still want to look and feel good, and you have to be able to do it within your budget. We created truly top-of-the-line DANU products with this in mind. Our luscious botanical and fruity scents to the way our shampoos lather, even down to the packaging, we spent a great deal of time getting it right based on what you told us you needed.

We are pleased to offer DANU hair care products for sale as of today. We welcome your questions comments and kudos here on the site and urge you to participate in discussions in the DANU COMMUNITY section. Give us ideas, tell us what you want, what you like, what we could do better.

We’re very proud of our hard work and hope you enjoy the fruits of our labor!

- Jess and Tiff